This step is to anticipate its rival, the BBC is a commercial broadcaster to launch media applications on the Samsung Smart TV Store. Thus was launched from DigitalSpy, Sunday (08/07/2012).
"We want mamberikan choice to the audience to watch the On Demand Content ITC in their homes," said Online Product Director at ITV James Micklethwait.
"Connected TV has come a year ago, which is why we are excited to partner with Samsung to launch the ITV palyer for Samsung Smart TV platform," he continued.
This service has just changed to provide more content for its viewers, such as accessing streaming applications such as YouTube, MUZU.TV, BBC iPlayer and BBC Sport applications connected with the Samsung Smart TV.
Consumer Electronics vice president for Samsung UK Robert King adds, "The audience is no longer restricted to watching the show-quality shows they like," he concluded.
ITV player is now available for download via the Samsung Smart TV Store.
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